IQ/”Intelligence” in Cultural Context


TVs have “IQs” now—found in Best Buy

I was in Best Buy a few months ago looking at TVs and something caught my eye. Looking at the descriptions and features of certain TVs, I observed that certain TVs were being described as “intelligent” with “IQs.” This is one way how IQ-ism has seeped into mainstream culture and its evidence how IQ and intelligence are conflated.

The Bravia XR was heralded asThe world’s first TV with cognitive intelligence.” Though it seems that this phrase wasn’t thought through by their marketing department before they released the ad, since cognition is an action and “intelligence” is cognition. In any case, this TV is said tohave the power of the human brain.” The phrasing here implies that the human brain can be replicated in a machine. The “power” of the human brain is that it is a necessary…

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