McDouble vs Big Mac: Why Inflation Hits the Bottom Harder

Economist Writing Every Day

Since they were first introduced as part of the Dollar Menu in 1997, the McDouble and the McChicken have been my go-to choices when I visit Mcdonald’s. It was always hard to justify getting one of the fancier sandwiches like a Big Mac or Quarter Pounder, since they were 4-5x the cost of a McDouble but only about twice the size. This is part of why the McDouble has been called “the greatest food in human history“. But as we’ve seen with the plagues and wars of the 2020s, history doesn’t always progress in the direction you’d hope.

I hadn’t been to a McDonald’s for a while until last weekend, when I was shocked to see the McDouble and McChicken listed at $2.99. This wasn’t at an airport restaurant either, or even in an expensive big city; I stopped in Keene, New Hampshire on a drive home from…

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