A hyperstimulus is a regular stimulus that has been cranked up to 11.
Fruits and vegetables naturally contain sugar, which we use to power our brains. Since fruits and veggies are part of the normal human diet, we crave sugar and find its taste pleasant.
Through selective breeding and technological refinement, we’ve produced artificially concentrated sugars that can be used to produce everything from candy to ice cream.
Fruit is a normal stimulus; ice cream is a hyperstimulus.
Running downhill is a normal stimulus; a roller coaster is a hyperstimulus.
Singing and dancing with your friends is a normal stimulus; a rave is a hyperstimulus.
Tea is a fairly normal stimulus; cocaine is a hyperstimulus.
TV and movies are both, obviously, hyperstimuli. Mediums like Twitter, with their endless supply of short bursts of opinion, are like the potato chips of the information world.
Even things that are not obviously hyperstimulating…
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